There are many ways to get our content onto your screens.

XML stands for Extensible Markup Language. It was designed to carry data, not to display data, that’s why you need a reader or a template to read it. All our content feeds are XML feeds, either in RSS format (a special XML format; all of our news feeds are in RSS format, please also see chapter RSS) or other (for example weather feeds, which do not fit into an RSS schema by their nature). XML feeds are in general easy to digest by the big majority of Digital Signage software applications, because they are designed to be self-explicative. It is the standard tool for data transmissions between all sorts of applications and can be read by readers that are implemented in many Digital Signage software applications as well as by Flash templates (.swf) or HTML templates. You can give an XML feed the layout you want; it is not inherent in the data. To make it easy for you, we offer a free Flash template for all our contents, which offers you the possibility to display the content right away. For sure you can also do your own templates, choose different templates out of our offer or order customized templates with our graphic department (email at customerservice@bluefox.fr ). Like this you can give the content a unique look fitting to your corporate design. There are no limits!

RSS stands for Really Simple Syndication. In easy words it is an XML file with a pre-defined, specific format of data. It is very popular and widely supported. It carries data, in our case content. It is not a display format as widely thought but needs to be read by a reader or template, just as any other XML file. Many players have RSS readers integrated in their software. However; almost any Digital Signage software can read an RSS in one way or another. Our RSS files also include links to images, like accompanying photos that come with the news; it’s not text only files. Just like all XML files you can give the content transported the layout you like and it can be easily adapted to any corporate design by the choice of the template. All our standard news feeds come in RSS format and we also offer free templates to display them. For any customization, please contact customerservice@bluefox.fr. For further information please also have a look at the chapter XML .

Media RSS (MRSS) as a format is an RSS used for syndicating multimedia files (audio, video, image) in RSS feeds. In easy words it’s an RSS with enclosed multimedia files. Media RSS also offers the possibility to store additional metadata with the media. Just like for any other XML file you will need a reader or a template to display it. For your convenience we offer a free Flash template for each of our contents. For sure you can also give the content the layout you like, there are no limits. Please pick a template out of our offer or order a customized template in your corporate layout at customerservice@bluefox.fr. For further information please also have a look at the chapters RSS and XML.

A very simple way to access our data is via a Direct URL. That means we provide you a http URL, you click on it and the content will be shown on your screens. You can also use the Direct URL to access with your own script on a regular basis, download the content to your system and integrate it into your scheduling. A delivery of our content via Direct URL is possible for all content formats.

FTP means File Transfer Protocol. It is a standard network protocol used to transfer files from one user to another, via a TCP/IP-based network, such as the Internet. It is built on a client-server architecture and uses separate control and data connections between the client and the server. There are two possibilities how to deliver with the FTP, it’s either per Push, what means we push content via our FTP onto your FTP or the other option is via Pull, what means you pull content via your FTP from our FTP. The second option is the more common, because you are in full control when you want to pull our content and where you want to stock it. We can also deliver you a FTP URL, what means that the contents you subscribed to are presented on the remote server in the same way as a Direct URL. This is also a form of FTP Pull. To access the BlueFox FTP you need a username and a password – for the FTP URL this is already encrypted in the address. To insure a secure transmission that hides your username and password, and encrypts the content, we use the SSH File Transfer Protocol . If you do not use FTP URLs, you can access the FTP via a filemanager like filezilla, via Microsoft Explorer or also with the help of many browsers. FTP Push/Pull delivery of our content is possible for all content formats.

The BlueFox download messenger is an application created for Windows and Linux, easy to install an use, that can help you to automate the feed delivery to your system. The application downloads the data to a local directory that can be configured. It is optimized for solutions behind firewalls or where the employed software doesn’t offer any automated download scheduling options. The content delivery via the BlueFox download messenger is possible for all content formats .